Echolab Contact:
Ankit Patel
Senior Product Manager
Tel: +1 (978) 715-1029
E-mail: apatel@echolab.com

For Immediate Release

O’Doherty’s Productions Wins Bet With Echolab Nova Production Switcher

BILLERICA, Mass. — June 20, 2007 — Echolab Corporation today announced that O’Doherty’s Audio Video Productions of Dublin, Ireland, is deploying the company’s Nova 1416 switcher in its 26-foot broadcast truck, which travels almost 2,500 miles a month to provide A/V services to 16 racetracks spread across Ireland and Northern Ireland. O’Doherty’s is the premier provider of audio information, announcements, graphics, camera coverage, and replays to monitors and giant screens at racetracks in Ireland.

“The Nova 1416 is a hugely flexible system for its size,” said Paul Johnston, unit director for O’Doherty’s. “It’s perfect for our OB truck’s hectic schedule — we are always on the road, and we need absolute reliability as well as full functionality.”

The company was looking to upgrade its digital production and found Echolab to provide a switcher that, after bouncing around day after day on bad roads, was built for endurance. The Nova 1416 offers a robust system with high-end features, including a frame buffer that allows O’Doherty’s to store the individual racetrack logos, 16 routable AUX outputs that provide distinct SDI camera feeds, and flexible upstream and downstream keyers. Since space is at a premium, the compact 5-RU size of the Echolab Nova 1416 switcher is a plus, as is its cool, power-efficient operation. As with all Echolab switchers, at the heart of the Nova is Echolab’s innovative system-on-chip architecture, making the Nova not only easy to upgrade, but guaranteeing it will be in the race for many years to come.

“Echolab designed the Nova with complex, demanding, and space-limited production operations exactly like O’Doherty’s in mind,” said Nigel Spratling, president of Echolab. “With its sleek Identity 4 panel, the Nova 1416 is perfect for an action-packed OB truck, meeting demands for reliability, ease of use, and maximum creative control.”

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About O’Doherty’s
Based in Dublin, O’Doherty’s has served the horse racing industry for half a century. O’Doherty’s OB1 truck provides complete audio-video services for 16 racetracks in Ireland and Northern Ireland, feeding content to SIS, ATR, and RTE for broadcast around the U.K. and Europe. O’Doherty’s also provides owners, trainers, and jockeys with same-day DVDs and VHS tapes of races.

About Echolab, Inc.
Echolab, Inc. is a leading provider of video production switchers and related tools that offer flexibility and on-air reliability for the production and distribution of digital media in a variety of formats. With products including its flagship Overture1™ and Overture2™ video production systems, Echolab delivers the robust functionality, reliability, and ease-of-use critical to professional-quality productions. Since its founding in 1974, the company has delivered more than 6,000 production solutions to a global client base including major broadcast networks and stations, corporations, educational institutions, houses of worship, sports arenas, entertainment venues, and military facilities.