Echolab Contact:
Ankit Patel
Senior Product Manager
Tel: +1 (978) 715-1029
E-mail: apatel@echolab.com

For Immediate Release

Echolab InfoComm 09 Preview Technologies for Worship Pavilion, Booth 1679

Company Background

Echolab, Inc. is a leading provider of video production switchers and related tools that offer flexibility and on-air reliability for the production and distribution of digital media in a variety of formats. With products including its flagship Overture1™ and Overture2™ video production systems, Echolab delivers the robust functionality, reliability, and ease-of-use critical to professional-quality productions. Since its founding in 1974, the company has delivered more than 6,000 production solutions to a global client base including major broadcast networks and stations, corporations, educational institutions, houses of worship, sports arenas, entertainment venues, and military facilities.

New at InfoComm 09:

Atem™ — Celebrating its 35th year in business, Echolab showcases Atem, the paradigm-busting 1-M/E 3Gbps 1080p/60 production switcher that sets new standards for flexibility, functionality, and utility. Features include four upstream and two downstream keyers, as well as Echolab’s unique SuperSource™ crosspoint and Stinger™ transitions, making it possible to build a composition of as many as 11 layers. Atem also offers maximum flexibility by virtue of 10 mixed-format inputs with built-in synchronization and scaling so that every input accepts SD or HD signals. With two of the inputs also able to accept computer signals, the switcher fits seamlessly into any production environment. Atem includes program, preview, and three auxiliary outputs in the switcher’s native format, as well as two analog auxiliary outputs with internal down/crossconversion for SD distribution. In short, Atem represents everything Echolab has learned from its customers in 35 years — all wrapped up in a 1-M/E switcher and offered at an extremely attractive low price.

Link to product photo: http://www.echolab.com/testsite/download_files/artwork/Atem%20Artwork.zip
Link to datasheet: http://www.echolab.com/testsite/download_files/products/atem_datasheet.pdf

Support for 3Gbps Format Added to Overture™ MD Switchers — This year, Echolab’s versatile Overture™ MD switcher, available in 1- or 2-M/E configurations, becomes even more versatile with the addition of 3Gbps (1080p60) format support to its existing range of SD, 720p, and 1080i over a single SDI or HDMI input. Many production companies and broadcasters use a mix of formats, requiring a costly and cumbersome mix of outboard equipment to translate signals for the switcher. With internal analog-to-digital conversion and frame sync, the Overture MD enables a compact, streamlined, and cost-effective production solution. The addition of 3Gbps operation means the Overture now supports the highest quality broadcast format now on the market.

Existing Products on Display at InfoComm 09:

Conductor™ — Echolab’s Conductor™ control integration system is a touch-screen computer that automates complex tasks and program elements to support fast, accurate, and creative production of the best programs possible. Internal software tools offer the operator total confidence while on air. In preproduction mode, Conductor allows the operator to configure the switcher, create complex sequences, and assign functions such as M/E presets to soft buttons. In on-air mode, Conductor becomes an extension of the control panel — a touch-screen interface with soft buttons that can execute sequences, recall M/E presets, and control third-party devices. In some applications, Conductor may be used to replace a dedicated still store.

Link to product photo: www.wallstcom.com/Echolab/08Conductor.zip
Link to datasheet: www.echolab.com/files/products/conductor.pdf

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