Echolab Contact:
Ankit Patel
Senior Product Manager
Tel: +1 (978) 715-1029
E-mail: apatel@echolab.com

Image link: www.wallstcom.com/Echolab/Atem.zip
Datasheet link: http://www.wallstcom.com/Echolab/atemdatasheet.zip

For Immediate Release

Echolab Offers Inexpensive Upgrade to HD Production

Company Will Transform Existing Echolab SD Switchers Into Powerful, Full-Featured Multidefinition Atem™

BILLERICA, Mass. — Oct. 27, 2009 — Echolab, a leading provider of professional video production switchers and broadcast tools, today announced a compelling and cost-effective way for existing customers to migrate to HD production. For a limited time, the company will replace a facility’s existing Echolab Nova™, Opera™, or Overture™ standard-definition switcher chassis for an Echolab Atem™, the company’s recently launched 1-M/E multidefinition switcher.

“We hope that this upgrade offer helps mitigate some of our customers’ concerns regarding their transition to HD production,” said Ankit Patel, senior product manager at Echolab. “Our clients keep their familiar panel and workflow, and simply replace the chassis. Because every input in the Atem switcher accepts SD signals, it is easy to swap out the old chassis and unlock the features and power of an Atem switcher — all at an unbeatable price.”

Atem, Echolab’s paradigm-busting 1-M/E 3Gbps 1080p/60 production switcher, features the flexibility and functionality necessary to fit almost any production environment. Atem’s 10 mixed-format inputs with built-in synchronization and scaling accept SD and HD signals, while two of them also accept computer signals over HDMI.

More features include an internal 32-frame still store, two channels of clip playback, and a 10-channel multiviewer. To support sophisticated program quality, Atem incorporates four upstream and two downstream keyers, as well as Echolab’s unique SuperSource™ crosspoint and Stinger™ transitions, making it possible to build a composition of as many as 12 layers.

Echolab’s offer assumes customers will keep their existing panel while the switcher chassis is replaced to afford full Atem functionality. The upgrade is available now for $14,500 USD. For more details, contact the Echolab sales staff via email at atemoffer@echolab.com or by phone at +1 (978) 715-1020. More information about Echolab’s Atem switcher is available at www.echolab.com.

# # #

About Echolab, Inc.
Echolab, Inc. is a leading provider of video production switchers and related tools that offer flexibility and on-air reliability for the production and distribution of digital media in a variety of formats. With products including its flagship Overture1™ and Overture2™ video production systems, Echolab delivers the robust functionality, reliability, and ease-of-use critical to professional-quality productions. Since its founding in 1974, the company has delivered more than 6,000 production solutions to a global client base including major broadcast networks and stations, corporations, educational institutions, houses of worship, sports arenas, entertainment venues, and military facilities.